Digital Marketing Certification Course
100% Job Placement Assistance | Duration: 3 Months

Why Us

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Who Can Join Digital Marketing Course

Whether you’re a fresh graduate eager to enter the digital marketing realm or a seasoned professional looking to enhance your skill set, our course is designed for individuals from all backgrounds and experience levels. From students and entrepreneurs to marketing professionals and business owners, anyone with a passion for digital marketing can benefit from our program.

Enroll now in our Advanced Digital Marketing Course for guaranteed job placement!

Why Choose Us

Industry-Experienced Instructors
Practical Hands-On Training
Customized Curriculum
Placement Assistance
Certification Upon Completion
Small Batch Sizes for Personalized Attention
Affordable Fees
Flexible Learning Options
Access to Cutting-Edge Tools and Technologies
Networking Opportunities

Digital Marketing Training Modules

Welcome to our comprehensive SEO and Digital Marketing training program designed to equip you with the essential skills and knowledge needed to excel in the dynamic world of online marketing. Below are the modules we will cover during the training:

Module 1 – Introduction To SEO

What is Search Engine Optimization
Basics Of SEO
How SEO Works
Scope Of SEO
Future of SEO
Growth of SEO
History of Google
SEO Techniques (On-Page and Off-Page)
Difference between White Hat, Grey Hat, and Black Hat SEO
Need Of SEO
Things to Keep In Mind Before Getting Started With SEO of Website
What is Ranking
What is SERP
How does Google rank a Website?
Paid vs. Organic Result
Understanding Google Updates/ Penalties

Module 2 – Website Planning And Creation

Domain Selection
Domain Name Registration
Hosting And Its Types
How to Connect Domain to Hosting
Decide on a Content Management System (CMS)
Plan Website Structure and Navigation
WordPress Installation
WordPress Overview
Important Plugins Overview
Website Designing Using Elementor, Divi, WPBakery etc.
Content Creation and Optimization
Integrate Social Media and Sharing Options
Security and Backup Measures
Test and Debug
Launch and Promotion
Monitor and Improve

Module 3 – Keyword Research

Introduction To Keyword Research
Types of keywords
Long-Tail vs. Short-Tail Keywords
Why and How to choose the right keywords?
Tools for keyword research – Free and Paid
Keyword Organization and Mapping
Analyzing and Monitoring Keyword Performance
Understanding Keyword Properties
How to Find Competition?
How to Add Keywords in Content?
Implementing Keywords into Content and SEO

Module 4 – Content Writing

Define the Content Goals
Understand the Target Audience
Conduct Keyword Research
Craft an Attention-Grabbing Headline
Develop a Clear Structure
Write Engaging Introductions
Provide Valuable and Relevant Information
Use Visuals to Enhance Content
Maintain a Consistent Tone and Voice
Use Call-to-Action (CTA)
Edit and Proofread
Optimize for SEO
Review and Analyze
Update and Refresh

Module 5 – Local SEO

What is Local SEO
Setup Google My Business Account
Understanding Google Business Profile Policy
Local SEO Ranking Factors
Local Citations and Directory Listings
Customer Reviews and Reputation Management
Google Business Profile Dashboard Overview
Make a Free Google Business Profile Website
How to Optimize Local SEO to Rank on the Top

Module 6 – On-Page SEO

What is On-Page SEO
Site Audit
Site Recommendation
On-Page SEO Ranking Factors
Content Analysis
Competitor Analysis
SEO Analysis and Recommendations
SEO Title
Heading and Sub Headings
Meta Tags creation and optimization
ALT Tag
Heading Tags (H1, H2, H3, etc.)
Favicon
Internal Links
External Links
URL Structure
Length of Article
How to publish your article in WordPress?
How to improve On-Page SEO score
On-Page SEO Plugins List

Module 7 – Off-Page SEO

Do follow and No follow links
What are Domain Authority and Page Authority?
Business Citations
Web 2.0
Guest Posting
Blog Commenting
Quora Answer
Competitor Backlinks
Podcast
Microblogging
Geotagging
PR (Press Release)
Article Submission
Article Promotion
Blog Submission
Blog Promotion
Profile Creation
Social Bookmarking
Classified Ads
Image Sharing
SMO Promotion
Pinterest Sharing
Ping Submission
Search Engine Submission
Web 2.0 Promotion
Directory Submission
GMB Promotion
Banner Creation
Banner Promotion
PPT Submission
PPT Promotion
PDF Submission
PDF Promotion
Video Submission
Video Promotion
Infographic Submission
Infographic Promotion

Module 8 – Technical SEO

What is Technical SEO?
Google Search Console and its Setup
Complete Overview of Google Search Console
Google Analytics
Bing Webmaster
How to create a Schema Markup?
How to create a Sitemap?
txt File
Page Speed Optimization
Google Disavow Tool
HTTPS (SSL) Certificate
Page Loading Speed
Broken Links
404 Error
Canonicalization

Module 9 – Google Analytics

What is Google Analytics?
Creating a Google Analytics GA4 Property
Google Analytics Dashboard Overview
Real-Time Audience Overview
Audience Overview
Acquisition
Engagement
Understanding Events and Event-Based Tracking
Conversion
Monetisation
Regular Analysis and Optimization

Module 10 – Free & Paid SEO Tools

Keyword Planner
Google Search Console
Google Analytics
SEMrush
Ahrefs
Moz Pro
SpyFu
Ubersuggest
Majestic
Screaming Frog
KWFinder
Answer The Public
Keyword Surfer
SmallSEOTools
SE Ranking

Module 11 – An Overview of Social Media Optimization

Profile Optimization
Keyword Integration
Content Consistency
Engagement Strategy
Visual Appeal
Hashtag Strategy
Cross-Promotion
Shareable Content
Social Sharing Buttons
Video Optimization
Call-to-Action (CTA)
Mobile-Friendly Content
Influencer Engagement
Analytics and Insights
Content Repurposing
Employee Advocacy
Geo-Targeting
Customer Reviews and Testimonials
Interactive Content
Storytelling and Authenticity
A/B Testing
Social Media Advertising Optimization
User Experience (UX)
Incorporate Emojis and Visual Elements
Stay Updated on Platform Changes

Module 12 – Facebook

Introduction to Facebook
Setting Up a Facebook Profile
Creating a Facebook Page
Navigating the Facebook Interface
Engagement Strategies
Creating Compelling Content
Facebook Insights and Analytics
Using Facebook Live
Running Facebook Ads
Targeting and Audience Segmentation
Facebook Page Management
Facebook Groups and Community Building
Facebook Events
Facebook Contests and Giveaways
Facebook Messenger Marketing
Facebook for E-Commerce
Facebook Insights for Business
Facebook Pixel and Conversion Tracking
Video Content Strategy
Managing Facebook Reputation
Advanced Ad Strategies
Facebook Stories and Visual Content
Crisis Management on Facebook
Facebook for Nonprofits
Facebook Advertising Budgeting

Module 13 – Instagram

Introduction to Instagram
Creating an Instagram Account
Navigating the Instagram App
Crafting Captivating Captions
Visual Storytelling
Utilizing Instagram Stories
Engagement Strategies
Hashtags and Instagram Search
Instagram Analytics and Insights
Instagram Content Planning
User-Generated Content (UGC)
Influencer Collaboration on Instagram
Instagram Advertising Basics
Instagram Shopping and E-Commerce
Instagram IGTV and Video Marketing
Instagram Live and Live Streaming
Instagram Reels and Short-Form Videos
Instagram Hashtag Challenges
Instagram Stories Highlights
Instagram Insights for Business
Instagram Influencer Marketing Strategy
Instagram Community Building
Instagram Aesthetics and Branding
Instagram Engagement Campaigns
Instagram Stories Ads and Strategies
Instagram Insights Interpretation

Module 14 – Twitter

Introduction to Twitter
Setting Up a Twitter Account
Navigating the Twitter Interface
Creating Compelling Tweets
Using Hashtags and Mentions
Engagement Strategies
Content Planning and Strategy
Visual Content on Twitter
Twitter Analytics and Insights
Twitter Etiquette and Best Practices
Growing Your Twitter Following
Twitter Lists and Organization
Twitter Advertising Basics
Advanced Advertising Techniques
Twitter Analytics for Business
Twitter Chat Participation
Influencer Collaboration on Twitter
Managing Social Media Crises on Twitter
Measuring ROI on Twitter
Using Twitter for Customer Service
Twitter Trends and Virality
Optimizing Twitter for SEO
Privacy and Security on Twitter
Using Twitter for Personal Branding
Twitter for Networking and Relationship Building
Integration with Other Social Media Platforms

Module 15 – LinkedIn

Introduction to LinkedIn
Creating an Effective LinkedIn Profile
Building a Strong Professional Network
LinkedIn Networking Etiquette
Leveraging LinkedIn Connections
Crafting a Compelling LinkedIn Headline
Using LinkedIn Posts and Articles
Engagement and Interaction on LinkedIn
Personal Branding on LinkedIn
LinkedIn Profile Optimization
LinkedIn Endorsements and Recommendations
LinkedIn Job Search and Opportunities
LinkedIn Groups and Community Engagement
Creating a LinkedIn Company Page
LinkedIn Sales Navigator
LinkedIn Content Strategy
Using LinkedIn Analytics
LinkedIn Advertising Basics
LinkedIn Profile Privacy and Security
LinkedIn Influencer Strategies
Maximizing LinkedIn Recommendations
LinkedIn Learning Platform
Using LinkedIn for Business Development

Module 16 – YouTube

Introduction to YouTube
Creating a YouTube Channel
Navigating the YouTube Studio
Video Content Strategy
YouTube Video Creation Techniques
Optimizing Video Titles and Descriptions
Thumbnails and Visual Branding
Engagement Strategies on YouTube
Using YouTube Analytics
YouTube SEO (Search Engine Optimization)
Growing Subscribers and Audience
YouTube Monetization Basics
Creating Compelling Intros and Outros
YouTube Live Streaming
YouTube Community and Interaction
YouTube Content Calendar
YouTube Video Promotion
Collaborations and Cross-Promotions
YouTube Shorts and Vertical Video Content
YouTube Copyright and Fair Use
YouTube Analytics for Business
Managing YouTube Comments and Moderation
Using YouTube for Educational Content
YouTube Channel Branding and Identity
YouTube for Nonprofits

Module 17 – Email Marketing

Introduction to Email Marketing
Building an Email List
Choosing an Email Marketing Platform
Creating Effective Email Campaigns
Email Content Planning
Writing Compelling Subject Lines
Personalization and Segmentation
Designing Responsive Email Templates
Call to Action (CTA) Strategies
A/B Testing for Email Optimization
Automated Email Workflows
Email Analytics and Reporting
Optimizing Email Deliverability
Segmented Email Campaigns
Transactional Emails and Notifications
Email Personalization Beyond the Name
Email Copywriting Techniques
List Building and Lead Magnet Strategies
Email Marketing Compliance and Regulations
Email Retargeting and Remarketing
Email Marketing for E-Commerce
Creating Effective Landing Pages

Need More Information on Fees and Batch Timings

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Comprehensive Digital Marketing Classes : Unlock Your Potential with Expert-Led Training

Embark on your journey to success with our specialized digital marketing classes. Our comprehensive training program covers everything from the fundamentals to advanced strategies, ensuring you're well-equipped to excel in today's competitive landscape. With hands-on training, real-world projects, and personalized mentorship, our digital marketing training is designed to unlock your full potential and propel your career forward.

Placements in This Company

Career Options in Digital Marketing

Unlock a world of opportunities with a career in digital marketing. From becoming a Social Media Manager to a Marketing Director, the possibilities are endless in this dynamic field. Dive into the exciting realm of digital marketing and carve your path to success.

Social Media Manager

As a Social Media Manager, you’ll be responsible for creating and implementing social media strategies to drive brand awareness, engagement, and conversion. With your creativity and strategic thinking, you’ll craft compelling content and manage online communities to enhance brand presence and customer relationships.

Digital Marketing Manager

As a Digital Marketing Manager, you’ll oversee all aspects of a company’s digital marketing efforts, from strategy development to execution and analysis. With your expertise in SEO, SEM, social media, and analytics, you’ll drive traffic, generate leads, and optimize conversion rates to achieve business objectives.

SEO Specialist

As an SEO Specialist, you’ll optimize websites to improve their visibility and rankings on search engine results pages. With your expertise in keyword research, on-page optimization, and link building, you’ll drive organic traffic and enhance the online presence of businesses across various industries.

Social Media Manager

Social Media Managers use advanced statistical tools and other metrics to understand how people socialize with a company on online platforms. They also assist businesses in creating interactive and engaging social media marketing campaigns and content to grasp the attention of the potential audience.

Marketing Director

As a Marketing Director, you’ll lead the marketing team in developing and executing comprehensive marketing strategies to achieve business goals. With your strategic vision and leadership skills, you’ll oversee branding, advertising, and promotional activities to drive revenue and market share growth.

Email Marketing Specialist

As an Email Marketing Specialist, you’ll design and execute email campaigns to nurture leads, engage customers, and drive conversions. With your expertise in segmentation, personalization, and analytics, you’ll deliver targeted messages that resonate with your audience and drive measurable results.

Unlock your potential in the dynamic world of digital marketing with our specialized training program. Come join us today and start on an enriching path towards achieving your goals!

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Testimonials

Google Reviews

    
 
 
        
   Kanchan Sharma 
 2024-03-12
 
 
  My sister has completed her SEO course with Sandeep sir. She got job and working now in good salary.
  
 
       
   Kanchan Sharma 
 2024-03-04
 
 
  My nephew did course from them and now he working with good company more than 6 months and the best part is they are doing only practical training on love projects. Good experience with this company.
  
 
       
   Amanjot21 Kaur 
 2024-03-04
 
 
  I have a great experience with sandeep sir. Thanku sir for your support.
  
 
       
   Navjot Saini 
 2023-11-02
 
 
  If you ars looking for best seo course  in Zirakpur contact them they are the best as they provide job as well as 100% practical knowledge  as well.
  
 
       
   Rimpy Anand 
 2022-01-15
 
 
  Great place to learn,  explore and get job, Seo training Zirakpur.
  
 
       
   Panav Kumar 
 2020-12-05
 
 
  THANKS for providing your trainees 100% practical training from Day 1, I and my friend(param) got  selected in our first interview after doing course from them. Thanks Sir and all team.
  
 
       
   hema Kundu 
 2020-03-28
 
 
  I successfully completed my Digital Marketing and Web Design Course from them and now working in their company.